Website Design Checklist

Are you planning to improve your website design? Do you want to increase search engine visibility? Here are a few of the most important website design checklist task to do before you launch your website.

Loading Speed

Normally, the ideal loading speed is 4 sec. its means, the website should load and be ready to use in 4 seconds even less on computers, laptops, and smartphones.

Meta Title & Description

After website design, there are lots of things to do such as page title that appears in search engines. And it’s like an advertisement for your page which is created via the metadata. The purpose is to create pleasing listings in Google’s organic search results for the business.

SSL Certificate

An SSL certificate makes your website secure, improves customer trust and most importantly will improve your search engine rankings. Google mads SSL mandatory in 2018 and flags websites that do not have a certificate installed and display a warning message of ‘Not Secure’ on the URL bar.

Google Search Console

GSC is a free tool from Google that will help you keep an eye on the performance of your website in Google’s search results. Before you launch your website, set up an account with GSC to verify and add your website.

Sitemap Submitted

A sitemap is essentially a table of contents for your website that can help Google find each page on your site and understand the hierarchy you have used. Submitting a sitemap can be done via the Google Search Console and will help Google determine what pages you have on your website so they can index them.

Google Analytics

Google Analytics is a free tool that allows you to monitor your website’s traffic in great detail and in real-time. You will need to login to Google Analytics and set your website up as a new entity. You will then be given a snippet of code which you will need to instead within the section of your website.

Bounce Rate

Once you have set up Google Analytics on your website, your visitors will be automatically tracked and their data stored. Over time you will be able to see the average bounce rate. This is an important number to keep an eye on as it is the percentage of people who are landing on your website and leaving straight away. A high bounce rate is anything over 60% and is a clear sign that something needs to be fixed.

Mobile Optimised

In Q3 of 2019, mobile devices generated 51.51% of global website traffic. That means your website needs to display correctly and load quickly on mobiles. Google provides a tool called the “Mobile-Friendly Test” to work out how mobile-friendly your website is. It will look at specific pages and your website as a whole.

Fix 404 Pages

A 404 error means that the page doesn’t exist and sending traffic to such pages provides a poor user experience. Google’s Search Console will crawl your website and identify any 404 pages so you can restore any pages that have been deleted by accident or set up a redirect to the correct page.

Cookie Policy

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. Your website, therefore, should include a consent form which users must click before they begin. Your policy also should contain information on how your users may opt-out of the cookies or change their settings in regard to the cookies on your website.

Optimise images

Your choice of images will dictate the personality of your website but, whatever that is, the images should be optimised to ensure the file size is as low as possible. This will ensure your website loads quickly and help with your SEO ranking.

Google PageSpeed

Google PageSpeed Insights is a website which will check the performance of your website and give it a score out of 100 for both mobile and desktop. A high score means your website has been built properly and will help with your SEO so it’s an important metric to check before you launch.

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